Concepted a holiday Reels and TikTok campaign with The VIP List where the NYC-based content creators took us along as they did their holiday shopping at Bloomingdale’s 59th Street flagship.
Selections from Bloomingdale's monthly online editorial section, plus emails, print pieces, and special projects including the 2021 Top 10 Gift Lists Gift Guide, An Accessories-Packed Week with Aimee Song and the National Handbag Day microsite.
Wrote, concepted themes, and informed curation of product for SEO-friendly gift guide pages, a first-of-its-kind project for Bloomingdale’s.
Creative ran in WWD and the New York Times.
Writes and edits monthly Editorial features for women, men, beauty, and home.
A monthly feature on Bloomingdales.com.
As associate editor at Elite Traveler, I wrote front-of-book items and longer travel features like the annual cover story 101 Top Suites of the World. In my role as style editor I wrote all fashion and fine jewelry coverage, including the column Collecting Jewelry and the front-of-book Shopping section in every issue.
As style editor for Elite Traveler, I conceptualized themes for all still-life images for the Table of Contents as well as the Gems + Jewels and Accessories pages (men's and women's). After identifying trends in market, I pulled and curated all merchandise (in addition to any props/staging elements as needed) and worked closely with our photographer on art direction. I also wrote heds/deks and edited credits.
I wrote all front-of-book editorial copy for Elite Traveler's Jewelry Guide 2013/2014, an annual standalone publication driven by advertorial content.
I conceptualized the "From Paris With Love" theme for the annual holiday gift guide cover story, working with an illustrator to bring the still-life shots of fine jewelry, watches and men's and women's accessories to life.
Weekly blog entries from CosmoGIRL.
