RESUME

COPYWRITING, branding & social media Experience

Bloomingdale’s | NY, NY                                                            November 2019—Present

Copy Manager

  • Lead writer on key branding and marketing initiatives, including seasonal fashion campaigns, holiday, the 59th Street store renovation campaign and The Carousel @ Bloomingdale’s pop-up shop

  • Oversees copy, content strategy, and community engagement across social media channels, including Instagram, Twitter and YouTube

  • Manages a mid-level copywriter

Bloomingdale’s | NY, NY                                                            April 2014—November 2019

Senior Copywriter

  • Edited monthly editorial features on Bloomingdales.com

  • Concepted and executed video content for key campaigns, interviewing subjects and overseeing the editing process

  • Wrote weekly emails, homepage messages and digital media exposures

  • Ideated and executed a new series of editorial-driven email templates to incorporate engaging content into the larger email marketing strategy

EDITORIAL EXPERIENCE

Elite Traveler Magazine | NY, NY                                                                     March 2012—April 2014

Style Editor

  • Produced compelling still-life Accessories and Gems + Jewels pages for every issue, in addition to spearheading creative for five fashion editorials annually with top photographers and stylists

  • Wrote and edited front-of-book Shopping section in every issue

  • Maintained strong relationships with PR contacts within the fashion, jewelry and accessories markets and covered key industry events like Baselworld, Couture/JCK, men’s Fashion Week in Milan and New York Fashion Week

  • Reported on fashion, fine jewelry, accessories and beauty in weekly blog posts for EliteTraveler.com

Elite Traveler Magazine | NY, NY                                                                        July 2009—March 2012

Editorial Assistant / Assistant Editor

  • Assisted Style Editor with all sample requests, coordinated insurance and security for all photo shoots, attended market appointments and managed scheduling for Fashion Week and various trade shows

  • Contributed to front-of-book and online coverage of travel, fashion and beauty

 CosmoGIRL Magazine Fashion Department | NY, NY                        June—August 2008

Summer Intern

  • Wrote weekly blog for CosmoGirl.com

  • Coordinated the December Giveaway Calendar in the December/January 2009 issue

Fitness Magazine Editorial Department | NY, NY                                   June—August 2007/2008

Summer Intern

  • Conducted interviews and completed fact-checking for “I Did It!” section

  • Contacted PR firms and called in product samples for the 2007 Holiday Gift Guide

  • Wrote “6 Little Words, Big Motivation,” published in the January 2009 issue

Cosmopolitan Magazine Fashion Department | NY, NY                                              May—August 2007

Summer Intern

  • Assisted on photo shoots, helping stylist edit clothing and facilitating organization of all samples

  • Performed administrative work such as filing, writing e-mails, and maintaining database of PR contacts

FREELANCE WRITING

I've contributed feature-length articles for the fashion and beauty news section of The Fashion Spot and wrote weekly fashion and beauty stories for The Budget Fashionista. 

EDUCATION  

University of Western Ontario | London, Ontario, Canada    September 2005—May 2009

Hon. Bachelor of Arts in English Language

  • GPA 3.5, Honors Specialization in English Language and Literature

  • Dean’s List